Comcast Spectacor

  • Marketing Manager - Crown Complex

    Location US-NC-Fayetteville
    Job ID
    Spectra - Venue Management
    Location Name
    Spectra VM - Crown Complex
    Regular Full-Time
  • Overview

    This position is based within our Crown Complex. Located in the heart of Cumberland County, the Crown Complex is a state-of-the-art, five-venue complex comprised of a 4,500-seat arena, a 9,200-square foot ballroom, a 10,880-seat coliseum, an exposition center with 60,000 square feet of unobstructed space and a 2,440-seat theatre. Managed by Spectra Venue Management, the Complex is home to the Fayetteville Marksmen hockey team (SPHL) and Cape Fear Heroes indoor football team (AAL) and hosts a variety of other sporting events, family shows, concerts and special productions year-round. The flagship venue of the Crown Complex, the Coliseum, opened in October of 1997 and has continued to set records. This versatile facility contains an ice floor for hockey and ice shows and easily converts into the ideal venue for world-class concerts, sporting events and other performances. You can learn more about our venue here:


    This position will work with the Director of Marketing to market the facilities and events while creating and maintaining relationships with media and promotional partners. The marketing coordinator will assist in advertising, media buying, promotions, public relations and grassroots efforts for events as assigned. 


    Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at


    • Develop marketing plans and strategies for events exercising sound judgment
    • Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
    • Negotiate, close, and implement media and promotional agreements for the Crown Complex events with promoters and media clients
    • Prepare written letter of agreements including negotiating terms
    • Assist Director of Marketing in preparation of weekly corporate marketing reports and participate in monthly conference calls with other Global Spectrum entities
    • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
    • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
    • Coordinate marketing efforts between promoters, artist management and local media
    • Develop and implement media drop and public relations campaigns
    • Research projects/upcoming shows
    • Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative
    • Manage database and email campaigns
    • Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
    • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
    • Work in conjunction with Group Sales, Premium Services and Corporate Partnerships managers  to maximize revenues.
    • Recruit and assist managing student intern recruitment and assignments
    • Perform all other duties as assigned


    • Minimum B.S. or B.A. degree from an accredited college/university is required.
    • Minimum of three (3) years of experience in customer service related field and management preferred.
    • Experience in ticketing/group sales or event planning preferred.
    • Completion of technical or specialized training or education in graphic design (i.e. adobe creative suite) and Microsoft Office preferred.
    • Ability to work as part of a team and independently with minimal supervision.
    • Strong leadership skills, organizational skills, and excellent interpersonal skills particularly in dealing with the public are required.
    • Proven time management skills and reliable at adhering to time sensitive deadlines as required
    • Flexible – must be available to work evenings, weekends and all event days as assigned.






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