Comcast Spectacor

  • Marketing Manager - CURE Insurance Arena

    Location US-NJ-Trenton
    Job ID
    2019-5021
    Group
    Spectra - Venue Management
    Location Name
    Spectra VM - CURE Insurance Arena
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    This position will work with the General Manager and Regional Marketing Director to oversee that day to day operations of the marketing department to promote the facility and events while creating and maintaining relationships with media and promotional partners. The marketing director will execute and oversee advertising, media buying, promotions, public relations and grassroots efforts for events as assigned. 

    This position is based at our Cure Insurance Arena. Over the past two decades, the Arena has hosted international music sensations like Cher, Bruce Springsteen, Shania Twain, Elton John and Luciano Pavarotti; top sports events such as the 2006 NCAA Division I Women's Basketball First and Second Rounds and 2009 NCAA Division I Women's Basketball Trenton Regional; and family-friendly entertainment like the Ringling Bros. and Barnum & Bailey Circus and The Harlem Globetrotters. The Arena has accommodations for up to 10,000 guests for concerts and seating for 9,000 for basketball. Hockey games have room for 8,100 fans. You can learn more about our venue here: http://www.cureinsurancearena.com/

     

    Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at www.spectraexperiences.com/

    Responsibilities

    • Develop marketing plans and strategies for events exercising sound judgment
    • Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
    • Negotiate, close, and implement media and promotional agreements for the Sun National Bank Center events with promoters and media clients
    • Prepare written letter of agreements including negotiating terms
    • Prepare weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities
    • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
    • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
    • Coordinate marketing efforts between promoters, artist management and local media
    • Develop and implement media drop and public relations campaigns
    • Research projects/upcoming shows
    • Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative
    • Manage database and email campaigns
    • Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
    • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
    • Establish relationships with local media outlets, charity foundations, Chambers of Commerce, Convention and Visitor Bureau’s and other organizations in the market.
    • Work in conjunction with Premium Services and Corporate Partnership manager to maximize revenues.
    • Perform all other duties as assigned

     

    Qualifications

    • Minimum B.S. or B.A. degree from an accredited college/university is required
    • Minimum of three (3) years of experience in customer service related field and marketing preferred
    • Experience in ticketing/group sales or event planning preferred
    • Completion of technical or specialized training or education in graphic design (i.e. adobe creative suite) and Microsoft Office preferred
    • Ability to work as part of a team and independently with minimal supervision
    • Strong leadership skills, organizational skills, and excellent interpersonal skills particularly in dealing with the public are required
    • Proven time management skills and reliable at adhering to time sensitive deadlines as required
    • Creative and proactive problem solver
    • Flexible – must be available to work evenings, weekends and all event days as assigned
    • Ability to travel as required

     

     

     

    SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER.

     

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