Comcast Spectacor

  • Marketing Manager - Liacouras Center

    Location US-PA-Philadelphia
    Job ID
    2019-5176
    Group
    Spectra - Venue Management
    Location Name
    Spectra VM - Liacouras Center (Temple University)
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    This position will work with the General Manager to oversee the day to day operations of the marketing department to promote the facility and events while creating and maintaining relationships with media and promotional partners. The marketing manager will execute and oversee advertising, media buying, promotions, public relations and grassroots efforts for events as assigned. 

    This position is based at our Licaouras Center. The Liacouras Center is a 10,000 seat multi-purpose arena located on Temple University's main campus in Philadelphia, PA. The venue is a full service entertainment arena hosting over 140+ events including concerts, family shows, and graduations. The Liacouras Center is also home of the Temple University Men's basketball team. The facility is the largest indoor, public assembly venue north of City Hall along Philadelphia's Avenue of the Arts. You can learn more about our venue here: http://www.liacourascenter.com/

     

    Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at www.spectraexperiences.com/

    Responsibilities

    • Develop marketing plans and strategies for events exercising sound judgment
    • Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
    • Negotiate, close, and implement media and promotional agreements for the Liacouras Center events with promoters and media clients
    • Prepare written letter of agreements including negotiating terms
    • Prepare weekly corporate marketing reports and participate in monthly conference calls with other Spectra Venue Management entities
    • Create collateral materials such as print ads, promotional pieces, posters, schedules, calendars and various ticket brochures from concept to completion
    • Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
    • Running all social media accounts and keeping them up to date with posts from promoters
    • Coordinate marketing efforts between promoters, artist management and local media
    • Develop and implement media drop and public relations campaigns
    • Research projects/upcoming shows
    • Update website, marquee and in-arena address systems (including flyers, posters, TV’s creative)
    • Manage database and email campaigns. Building out and sending all venue emails for upcoming events.
    • Develop new marketing programs and initiatives to maximize ticket sales such as third party partnerships, new media avenues
    • Participate in the development and implementation of annual marketing goals, objectives, policies and priorities
    • Establish relationships with local media outlets, charity foundations, Chambers of Commerce, Convention and Visitor Bureau’s and other organizations in the market.
    • Working with Food & Beverage team to help with concessions promotion and to run the menu board televisions
    • Work in conjunction with Food & Beverage, Group Sales, Box Office and Corporate Partnership managers to maximize revenues.
    • Collaborate with Temple Athletics and other University Departments on a variety of events, including basketball games, student concerts, etc.
    • Perform all other duties as assigned

    Qualifications

    • Minimum B.S. or B.A. degree from an accredited college/university is required
    • Minimum of two (2) years of experience in sports and entertainment, marketing, or customer service related field preferred
    • Experience in sports and/or entertainment preferred
    • Completion of technical or specialized training or education in graphic design (i.e. adobe creative suite) and Microsoft Office preferred.
    • Photoshop experience is not required but preferred.
    • Ability to work as part of a team and independently with minimal supervision
    • Strong leadership skills, organizational skills, and excellent interpersonal skills particularly in dealing with the public are required
    • Proven time management skills and reliable at adhering to time sensitive deadlines as required
    • Creative and proactive problem solver
    • Flexible – must be available to work evenings, weekends and all event days as assigned
    • Ability to travel as required

    SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER

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