Spectra

Director of Marketing | Ted Constant Convocation Center (Old Dominion Univ)

Location US-VA-Norfolk
Job ID
2021-7124
Group
Spectra - Venue Management
Location Name
Spectra VM - Chartway Arena @ Old Dominion University
Category
Marketing
Type
Regular Full-Time

Overview

The Director of Marketing is responsible for the promotion of concerts, sporting events, and shows within Chartway Arena and S.B. Ballard Stadium as well as handling advertising for ODU’s basketball and football programs. Responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.

 

Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at www.spectraexperiences.com/

Responsibilities

  • Ensure the development, implementation and reconciliation of comprehensive marketing programs
  • Develop marketing campaign for ODU Athletics Programs
  • Plan, organize, lead and control public relations efforts for the facility
  • Communicate clearly and concisely in the English language, both orally and in writing
  • Establish and maintain positive, cooperative working relationships with contacts and co-workers
  • Work in conjunction with Group Sales, Premium Services and Corporate Partnership managers to maximize revenues.
  • Develop new marketing programs and initiatives to maximize ticket sales, such as third party partnerships, new media avenues, and non-traditional marketing opportunities for the facility and its events
  • Negotiate deals and contracts successfully
  • Develop and implement of annual marketing budget, goals, objectives, policies and priorities
  • Create, prepare and implement advertising and promotional plans for events   
  • Develop, direct, coordinate and review the strategic plan for providing marketing services
  • Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
  • Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships 
  • Assist with game day operations of ODU Athletic events including Football and Basketball
  • Manage, maintain and engage fans on all forms of social media.
  • Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
  • Develop collateral, including fliers, newsletters, websites, posters, postcards, email blasts, and press releases  
  • Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed

Perform all other duties as required

Qualifications

  • Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
  • Minimum of 5 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
  • Knowledge of marketing and advertising/sponsorship program development
  • Experience with media buying and promotions
  • Proficient in social media marketing
  • Knowledge of Public Relations
  • Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
  • Experienced with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
  • Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media and website maintenance, manage database marketing to reach new customers and drive increased revenue

 

 

Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization.  Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories.  Come Join Us!  You can learn more about Spectra at www.spectraexperiences.com/

 

Spectra is an equal opportunity employer and our employment decisions are made without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, handicap, marital status, or any other status or condition protected by Federal and/or State laws, except where bona fide occupational qualifications apply.

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